Practical buying advice for the products, tools, and technology that matter. We look beyond the marketing claims to help you understand what you’re buying, what to watch out for, and where your money is best spent.
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Crowdfunding: The Risks and Rewards of Backing New Products
Crowdfunding has changed the way new products can come to market. Instead of raising all of the money needed to develop a product before production begins, creators can ask thousands of potential customers to help fund the project. For consumers, that can be exciting. Crowdfunding can give you access to new technology, innovative products, and…